The established, and already popular, hashtags for Comic Con were #comiccon and also #sdcc (for San Diego Comic Con), and thousands of “nerds” (our exact target market for this event) were getting real-time Comic Con news by following those hashtags. For example, our college was hosting a video game seminar just one week after the popular Comic Con convention in nearby San Diego. Plant hashtags into your tweet to associate yourself with an already popular topic your desired target audience is following.#Coastline is too general and a search will pull up information about the ocean, sea, other businesses named Coastline, etc. Tweet is not specific enough to the area and doesn’t take advantage of trending topics.Get a free lunch and tour our Vets Center. Bad example: The #college is having a Memorial Day #BBQ today at our #Coastline campus in Fountain Valley.Tweet is specific to a current and trending topic (#MemorialDay), a specific place (#CoastlineCommunit圜ollege), in a specific City (#FountainValley). Good example: We r having a #MemorialDay BBQ today at our #CoastlineCommunit圜ollege campus in #FountainValley.Compose your tweet and then go back and hashtag terms within the body of your tweet that are already popular or trending terms, and terms that are specific to your exact area/location.Here are some tips you can follow to make hashtags work for you on Twitter: Hashtag Planting: Putting hashtags to work Some hashtags are to associate tweets with a particular brand or celebrity (#Gap). Some are simply fun social experiments (#WhenIGetMarried), or set up to convey sarcasm (#whyiseveryonesostupid or #TeamSingle). Today’s popular hashtags for the Long Beach, California area are: Being a Long Beach girl originally, my list shows Long Beach trends. These trends reflect much-used hashtags associated with the day for the location you’ve selected. When you log into Twitter, you will see a menu on the lower left called “Trends”. Your hashtag keyword can be singled-out and followed or searched for via the Twitter “Search” function. You can follow a topic this way, or even insert yourself into a popular topic (for marketing purposes), which is what I call “hashtag planting.” Using a hashtag on twitter is a way for you to insert a keyword into your tweet. Harvard University, Today’s topic is Twitter and the act of “hashtag planting.” I know what it is because I invented it according to Before we examine the act of hashtag planting and how you can use it to increase the exposure of particular tweets to a targeted audience, let’s first look at hashtags in general. With so much information from so many departments to showcase, colleges tend to be fond of news-, facebook-, flickr-, tweet-, and anything-tickers:ġ. 2 great Tweet Tickersīefore we get too far into the technical aspects of building a Tweet Ticker, here are two of my favorites from the educational realm. It allows them to post to our home page through the widget without hassle and without the need for additional personnel involvement. Where I work, we established a Tweet Ticker to give individual departments a means to push their information and announcements to our home page without having to go through I.T. They also give users a sampling of the kinds of information they will receive if they follow you on Twitter, and they don’t have to leave your home page to get that sampling since it’s embedded into your Tweet Ticker. Tweet Tickers do more than market the mere existence your Twitter account(s). To do so, you simply create a list and develop a Tweet Ticker widget from that list (more on this process can be found below). If your business or educational institution allows multiple departments to have Twitter accounts to post department-specific information, a Tweet Ticker is a great way to showcase your “Official Twitter Accounts” all in one spot. These simple icons/links are on the bottom of Southwest’s page at
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